5 SIMPLE BUT EFFECTIVE TIPS FOR WRITING BLOG POSTS
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| EFFECTIVE TIPS FOR WRITING BLOG POSTS |
Content is a crucial part of building a strong online presence. One of the best strategies for developing your content is to write blog posts regularly. But how do you ensure that these articles are not just extra articles, but articles that will be read, will bring traffic, credibility to your site, blog and / or your brand? We offer you a list of the best blogging tips below.
Choose your subject
Before you start writing, you need to decide what to talk about in the article. One of the avenues to explore for inspiration is to think of your readers, your customers. Think about the questions they ask you regularly.
Beside that, you can also do a little brainstorming on a list of 10 to 15 topics that you would like to cover. You will thus create a catalog of subjects in which you will be able to draw when writing your next article.
Out of inspiration. Do like us, make a small list of sites that inspire you. In our case, daily reading of the Moderator's Blog helps us keep up to date with digital, SEO or social media news.
Prepare a writing plan
Make a list of the main points that will be included in the article and then group them into common themes. Organize these lines of thought by creating sections (the h2, h3) and place them in a logical progression to build your plan. It could for example be chronological if it is a tutorial.
Keep in mind that the plan you make at this point is not set in stone. It is used to build your thinking and will help you in writing. So you can always develop certain points or delete ideas that would no longer make sense as you build your article.
The advantage of this method is that you will ultimately make your content more readable by structuring your article in paragraphs.
Integrate the "SEO" layer
Blog posts are a valuable tool in increasing traffic to your site. This may not be your primary goal, but don't neglect SEO. Consider each article as an opportunity to optimize your visibility on certain keywords, visibility that you could not normally achieve by seeking for example to optimize a static page on your site.
The most important thing to understand about SEO blog posts is that you should always write for readers . Search engines favor content that provides value to readers. Also, make sure that you cover a topic that people want to read and that your article is a useful resource for them.
Illustrate your words
The human is lazy. On screens, readers tend to read diagonally. Favor visuals, images, photos that highlight your most important words. Images help break down the text of the article.
If you cite specific research or data in your article, try including a table or chart that visualizes that data.
Click: How to promote Your Blog and Articles
Read and reread again
Once you've completed a post, leave it aside and come back to it later. Read it and reread it to see any grammatical errors. At the end of the article ask yourself if you covered what you wanted to say in your article, concisely and logically. Read your title again and see if you can fit in an important keyword.
If possible, have someone else read the article as well to check for typos and make sure your article flows smoothly.
Posting articles regularly is one of the best things you can do for your site.
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